Wella Color Charm Permanent Liquid Haircolor – 4A/237 Medium Ash Brown / 1.4 oz.

Wella Color Charm Permanent Liquid Haircolor – 4A/237 Medium Ash Brown / 1.4 oz. Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant. Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

Wella Color Charm’s packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

Choose Liquid Color For Quick, Full-Head Services, Easy Bottle Application And Reliable Results

Details:

• Vibrant, long-lasting, fade resistant results with Liquifuse™ technology
• Excellent gray coverage covers the most resistant grays
• Gentle floral fragrance
• Deep conditioning
• Economical 1:2 mix ratio
• Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
• Up to 60% more conditioning than the leading competitor
• Up to 43% more shine (vs. untreated hair)

Mix Ratio:
1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.

Tips For Achieving Optimum Coverage On Gray Hair:

1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.
2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.
3. Mix with 20 Volume Well Color Charm Developer
4. Apply generously starting at the area with highest percentage of gray or most resistant.
5. Process for 30 minute, extend to 45 minutes if needed.
6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.